02 — Retention Marketing

Retention Marketing for Specialty Retail Businesses

Give customers more reasons to come back.

We use customer data, email, SMS, push, creative, and automation to help specialty retail businesses turn more customers into repeat customers.

Why it matters

Why retention matters

01

You already paid to get the customer.

Getting a new customer takes work. The customers you've already earned are an important part of your future revenue.

02

Customers are not all the same.

What someone bought, how often they shop, how long they've been away, and their loyalty status can tell you what message makes sense next.

03

The right message can bring customers back.

Instead of sending the same promotion to everyone, we use customer behavior and lifecycle information to make customer marketing more relevant.

What we do

What we do

Email Marketing

Campaigns, automated messages, customer communications, and lifecycle emails.

SMS Marketing

Targeted text campaigns and customer messages based on behavior and timing.

Push Marketing

Mobile messages that keep customers connected to the business between purchases.

Campaign Creative

Promotional graphics and creative assets for email, SMS, websites, digital menus, loyalty campaigns, and other customer communications.

Customer Segmentation

We group customers based on purchase behavior, engagement, loyalty status, lifecycle stage, and other useful customer information.

Loyalty Marketing

We use loyalty data and customer behavior to create more relevant communications and encourage repeat purchases.

Lifecycle Automation

We build automated customer journeys where the client's existing technology supports them, including welcome, post-purchase, re-engagement, win-back, loyalty, and other recurring customer communications.

Loudlytics works with your existing POS, CRM, loyalty, email, SMS, and marketing technology. Automation is implemented based on what your existing technology supports.

How we approach retention

Customer marketing should be based on the customer.

01

Understand

Look at customer behavior and purchase history.

02

Segment

Group customers based on meaningful differences in behavior.

03

Communicate

Use email, SMS, push, creative, and campaigns to reach them.

04

Automate

Automate recurring customer journeys where the technology supports them.

05

Improve

Measure results and improve what happens next.

Capabilities

Capabilities

  • Email
  • SMS
  • Push
  • Campaign Creative
  • Segmentation
  • Loyalty
  • Automation
  • Testing & Optimization
How it fits together

Get found. Bring customers back.

SEO helps new customers discover your business. Retention marketing helps you stay connected with the customers you've already earned. Together, they cover the two most important parts of the customer relationship: getting found and giving customers reasons to return.

Explore SEO Services
Talk to Loudlytics

Get more value from the customers you already have.

Tell us about your business and we'll help you see where customer marketing could be working harder.